National News Yahoo Japan to use Google search tech

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Yahoo Japan Corp. will use Google technology to run its search engine and search ad delivery system, after a similar deal in the U.S. was derailed by regulators concerned about a monopoly.

The decision announced July 27 by Yahoo Japan, which runs separately from its California-based namesake, means that the bulk of Internet searches done in Japan will use Google's search engine rather than Yahoo Inc.'s. Yahoo Japan and Google both said enough independence would be maintained to keep the market competitive.

Yahoo Inc., looking to cut costs as it lagged behind Google Inc., already dropped its own search service and adopted technology from rival Microsoft Corp.'s Bing search engine, in a deal that was approved earlier this year by U.S. and European regulators after a seven-month review. A proposed partnership between Yahoo and Google in the U.S. failed in 2008 on antitrust grounds. (AP)

ヤフー・ジャパン、グーグルの検索技術採用へ

日本のインターネット検索最大手ヤフーと米インターネット検索最大手グーグルが、検索事業で提携することが7月27日に発表された。

Shukan ST: August 6, 2010

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