Three years from now, the era of analog TV broadcasting will end as digital broadcasting begins. A survey shows that 92 percent of those polled know there will be a switch from analog to digital broadcasting, but fewer people know when the switch will take place (65 percent) or are aware of the need to buy new equipment (52 percent).
The government should not only push public relations for the switch to prevent confusion among TV viewers but also take adequate measures to help financially strapped people who cannot purchase digital TV sets.
As of March, 43.3 percent of the nation's households had TV sets that could receive digital terrestrial broadcasting. Some households will resist throwing away still usable analog TV sets and will choose to use digital-analog converters. The government has requested electronics makers to accelerate development of converters whose price will be around ¥5,000.
The government plans to distribute converters free of charge to households that receive livelihood assistance. These households on welfare number about 1.07 million. Some members of the government's information and communications panel think the government should also take into consideration the households of pensioners.
The government also should think about other low-income households such as households headed by disabled people. It should consider expanding the category of households that deserve to receive converters free of charge.
The government also needs to find out whether common antennas of apartment houses can receive digital waves, and take necessary measures if they cannot. About 7.7 million households in apartments rely on such antennas. In addition, tall buildings hurt reception for about 6.5 million households. The government should consider measures for their antennas.
The Internal Affairs and Communications Ministry estimates that in July 2011, when TV broadcasts will be fully digitized, up to 350,000 households will be in poor reception areas. The path toward digitization does not appear smooth.
The Japan Times Weekly: August 16, 2008 (C) All rights reserved
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